Mattel hunts for opportunities to promote its brands in unconventional ways. 'We refer to the consumer as a fan,' says ...

Call it the joy factory. Mattel brands have never been more present in pop culture as the pioneering toymaker celebrates its ...

This deadly dino is now returning with Mattel's UNO Attack as they prepare for the return to Jurassic World. "The Jurassic World edition of UNO Attack™ game features a card-launching machine in ...

An Uno heist comedy. You read that right. In 2021, Variety reported that Mattel is developing an action-heist comedy about the card game Uno with rapper Lil Yachty being eyed for the lead role.

And that game happened to be another one of Mattel’s enduring brands — a colorful card game that has helped ... “We saw a family playing Uno,” Silverman says. “And then we saw more.

In addition to foundational Mattel brands such as Barbie, Hot Wheels, Matchbox and card game Uno, the company over the years has acquired complementary toymakers, including Fisher-Price ...

Toy makers are showing the products they hope will drive sales in 2025, following two tough years for the industry.

Although the Mattel Cinematic Universe may gain some ... Okay, an UNO movie really has us shaking our heads. UNO is a great card game, but we’re not really sure how it’s a movie!

And when down to the last card, don’t forget to snarl “UNO!” UNO Attack Jurassic World UNO Attack Jurassic World / $27.99 / Available Now / “The Jurassic World edition of UNO Attack game ...

Interestingly, Mattel CEO Ynon Kreiz softened this description ... Okay, an UNO movie really has us shaking our heads. UNO is a great card game, but we’re not really sure how it’s a movie!