Chili’s VP of marketing, Jesse Johnson, told Campaign the brand had been cooking the zany and brazen concept up for quite ...

McDonald's is one of the most renowned fast-food chains in the world and has a footprint in over 100 countries around the ...

I attended Chili's New York City pop-up, where the chain launched its newest burger, the Big QP. It's better than the ...

That’s despite plunging traffic and consumer confidence, according to a Technomic presentation at RLC.  Chili’s is going after McDonald’s again, launching its Big QP burger, which riffs on the burger ...

Chili's announced a new burger Thursday with a recipe and name that might sound a little familiar: the Big QP burger. It ...

Chili's new Big QP burger is at the heart of this campaign, weighing in at a hefty 7.5 ounces. This is a significant upgrade compared to McDonald's Quarter Pounder, which boasts a 4-ounce patty. The ...

A sit-down restaurant chain is asking customers if they are 'McDone' with 'tiny' burgers in an ad campaign directly ...

Chili’s Big QP burger packs more beef than a Quarter Pounder and comes with fries, chips, and a drink for $10.99.

A store emulating payday loan retailers doles out gift cards to “approved” visitors and serves a new burger positioned against the Quarter Pounder.

The casual-dining chain is continuing its attack on fast-food prices with a riff on the Quarter Pounder and a Fast Food ...

The Big QP meal includes the burger, unlimited chips and salsa, fries, and free refills of a soft drink. Technically it’s not ...

Chili’s has been among the hottest restaurant performers in year-over-year sales. The chain has deftly created a cool “vibe” ...