Sephora started as a perfume shop in France and grew into a giant beauty chain over its 55-year history. Here's how Sephora ...

Want your hair to smell amazing all day? PureWow editors test the 13 best hair perfumes in the market, from Gisou to Rare ...

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“A pre-wash mask is an excellent choice for fine hair,” says Cavalcante. He recommends this one by Ouai, as it nourishes ...

Finally, wash day. While this is a great routine to avoid overwashing, product buildup from avoiding shampooing is its own ...

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How much you save & when you access the Sephora Savings Event depends on your Beauty Insider tier. Here's what to know about ...

This product has completely transformed my dry and damaged hair,” shared a Sephora customer. “The oil is lightweight and doesn’t leave my hair feeling greasy or weighed down. It absorbs ...

Get ready! Afterpay Day 2025 is confirmed, running from Thursday, March 20th, to Sunday, March 23rd. This highly anticipated ...

To recreate her warm caramel honey brown hair color, he says to ask for “a warm, rich honey brown with golden caramel highlights throughout. The highlights should be concentrated around the face ...

“I’m here to complete, not to compete,” says founder and CEO Violette Serrat, of her continued goals at a higher reach. “We’re only launching things that don’t exist.” ByDahvi Shira ...