Michael Jackson was so big that he nearly turned down a $5 million endorsement deal with Pepsi. The “Thriller” superstar changed his mind when he learned one tiny detail.

From Michael Jackson to Britney Spears, Pepsi always brings star power to its ad campaigns. However, the brand pulled out all the stops for this pop icon.

The Jackson promotion is one aspect of Pepsi's strategy to reverse that slide. Consumers in the U.S. and China will be the first to get a taste of the campaign in coming weeks, which is timed to ...

July 16, 2009 -- As the horrifying newly released images of Michael Jackson's head engulfed in flames during a 1984 Pepsi commercial shoot get replayed on television and the Internet, a friend who ...

"Within two weeks of the fire, Michael was back on his feet and in good spirits," Jay Coleman, the agent who repped Jackson when he cut the deal with Pepsi, told ABC News.com. Coleman was not at ...