March 12, 2025 – Fresh off its national broadcast debut during Super Bowl LIX, Michelob ULTRA Zero, a superior alcohol-free brew, is already hitting milestones after just two full months on shelves.

For a limited time, retail storefront displays of one of the most iconic leagues in the world to showcase active lifestyle ...

April 7 is National Beer Day in the United States commemorating the beginning of the end of Prohibition. Here are Americans’ favorite brews in 2025.

Membership includes access to four or six luxury seats at all events in the Toyota Center along with a gourmet dinner, private bar, in-seat drink service, and VIP parking. The Michelob Ultra Club ...

In 2022, the light beer category started overcrowding with other brands mimicking Michelob Ultra's value proposition, threatening our differentiation. This caused our target's decision-making at the ...

Sunday Night Soccer, Audi Drives Progress, and Celsius Extra Time bring energy to the pitch to create authenticity and ...