Michelob Ultra’s low-carb, low-calorie position is resonating with younger adults and leading to sales growth, while sales of ...

Corona Cero, a non-alcoholic offering launched in Europe two years ago, has been dubbed the “global beer sponsor of the Olympics” in Paris. Michelob Ultra, a low-calorie and low-carb option ...

Michelob introduced its Ultra low-carbohydrate beer in September 2002, and other beer companies followed suit. If they didn't introduce a new brew, they started advertising that old light labels ...