This is exactly what happened to Haliey Welch, who went massively viral after her "Hawk Tuah" comments. It led to a meme frenzy and eventually a Talk Tuah podcast which cemented Haliey's celebrity.

Haliey Welch, the online sensation behind the “Hawk Tuah” meme, is officially no longer under investigation by the U.S. Securities and Exchange Commission (SEC). The agency has closed its ...