Tariff. It's the most beautiful word. I think tariffs are the most beautiful word. I think they're beautiful. It's gonna make us rich. They need a PR agent to straighten out that word.

"It's my favorite word," he said at an October 2024 event. "It needs a public relations firm to help it, but to me it's the most beautiful word in the dictionary." ...

President Trump has repeatedly called tariffs "the most beautiful word in the dictionary." NPR's Word of the Week explores how they got their name.

“We’re going to protect those companies with strong tariffs. To me, the most beautiful word in the dictionary is tariffs,” he said to applause.