"They say that they stand for empowering women, and diversity, and they mean it," Legge tells PEOPLE of partnering with the ...

Leave it to Dale Earnhardt Jr. to catch the sneakiest move of the week — and cheer it on like a true old-school NASCAR fan.

Forever a Truck Series championship owner, ‘Shige’ accomplished so much with so little — and for that, he was beloved by many ...

Katherine Legge has confirmed that she will make several race starts this year in the Xfinity and Cup Series races.

The NASCAR Cup Series race at Nashville Superspeedway has a new title sponsor which is familiar to Tennessee − Cracker Barrel Old Country Store. The Cracker Barrel 400 is set for June 1 (6 p.m. CT, ...

This will be a one-off type of sponsorship for now, but several universities have been featured in the sport over the years. Some of NASCAR's iconic names such as Dale Earnhardt, Jr., Jimmie ...

A sample of the data presented by Medusa shows everything from internal documents containing names, phone numbers, and email addresses of employees and NASCAR sponsors to scans of invoices.

While trying to emulate the original design in NASCAR, recalling famous cars like Dale Earnhardt Sr.’s No. 3, it means incorporating a sponsor. Except many of the most famous sponsors have ...

Hamlin said that in a sponsor-driven sport like NASCAR, sponsors aren't willing to give up their slot to alter their branding, logo, or primary colors for a throwback design. Hamlin said that when ...

NASCAR Hall of Fame member and 1992 NASCAR Cup champion Alan Kulwicki always raced with a Saint Christopher medallion (a ...

The NASCAR Cup Series is set to take on the Bristol Motor Speedway for the ninth race of the 2025 season. Catch the race on Sunday on FS1 at 3 p.m. ET. Check out the entry list for this year's ...