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Sports Business Journal4d
NBA regular-season audience down 2%
NBA viewership was down 2% this season, averaging 1.53 million viewers across ABC, ESPN and TNT/truTV. The NBA had been at ...
Luka Doncic’s Dallas return was most-watched non-Christmas NBA game on ESPN this season
ESPN, which carried the national broadcast of the Slovenian’s highly-anticipated return to Dallas, reported that Wednesday’s ...
Luka Doncic's return to Dallas draws ESPN’s largest non-Christmas NBA audience this season
Wednesday’s Lakers-Mavericks NBA regular season game, which marked Lakers G Luka Doncic’s first game in Dallas since being ...