West died Wednesday at 86 knowing with certainty that he was “The Logo” — and he wasn’t really happy about it, especially the capital letters. Stern spent 30 years as the NBA’s longest ...

Adidas is known for its athlete collaborations, often marking the occasion with a new logo, but impressing sports fans and ...

For over five decades, the NBA logo has been one of the most recognisable symbols in sports. The sleek silhouette of a ...

How is that possible? The answer: West inspired the NBA's iconic logo. Here's how West earned that prestigious honor and how he felt about being the face (or at least the silhouette) of the league.

Jerry West, an NBA legend and the person behind the world famous logo of the competition, has passed away aged 86 years old. Here is a look back at West’s life and career, and the story behind ...

Oh, and he's the NBA logo. Literally! That's his silhouette that graces the logo. So how did that happen? Hear from West himself in an appearance on Paul George's podcast. But below that is more ...

West is remembered not only as an all-time great player (his silhouette is the NBA logo!) and executive, but as the greatest combination of player and front-office exec in NBA history and possibly ...

and A. with NBA.com that, “It isn’t him literally, but based on his style of dribbling and moving.” There have occasionally been pushes to change the logo over the years — some of them ...

In the NBA, the term 'Logo 3' is coined to a 3-point shot that's taken around the mid-court by the logo. For years, it has been deemed as a shot with a very low probability of success, so anybody ...

Official release NEW YORK – The National Basketball Association (NBA) today unveiled the new logo for the Emirates NBA Cup and announced the game dates for the second annual in-season ...