NBA star Devin Booker is bringing his signature style off the court with a new collaboration between Nike and Chevrolet ...

Phoenix Suns' Devin Booker and Nike launch a new footwear line inspired by the NBA star's three 1972 Chevrolet Blazer pickup ...

Barbie debuted a new doll in the likeness of LeBron James, honoring the NBA legend as the brand's first "Kenbassador" because ...

JuJu Watkins may not be on the court with her teammates, but they kept her close with matching shirts. USC faces Kansas State ...

Nike had just the "Bruin" and Blazer as its two basketball shoe models, and the latter was named after the state's NBA team, the Portland Trail Blazers. All things Suns: Latest Phoenix Suns news ...

The college basketball phenom secured the Blue Devil's place in the Final Four while wearing Nike Kobe sneakers.

The UConn Huskies have won the 2025 NCAA Women's Basketball National Championship, taking down two No. 1 seeds in USC and ...

Show your love for the game with these iconic NBA jerseys — featuring current stars and legends, plus where to buy them for ...

Devin Booker, Kevin Durant, Jason Kidd and Chris Paul, all current or former Suns players, are among those who have been Nike ...

LeBron James has become the first male athlete to be honored with an official Ken doll as part of Barbie's Signature Kenbassadors collection.

Mattel® announced today that its iconic Barbie® brand is introducing a LeBron James Ken® doll, the basketball legend, author, activist and philanthropist. The launch, in partnershi ...

Basketball shoes have a way of telling stories. They can create inflection points for players, sneakerheads and casual basketball fans. The proper shoe can transcend basketball, influencing ...