A new NIL deal signed by BYU basketball freshman AJ Dybantsa has increased his valuation to an astounding number.

Per Larry Holder of The Athletic, the deal is part of a larger partnership between Dybantsa and Fanatics, which owns Topps.

This article was originally published on www.si.com/fannation/name-image-likeness as BYU star AJ Dybantsa adds historic Fanatics deal to $4.1 million NIL valuation. Rodell Rosel is an accomplished ...

According to Fanatics, Dybantsa’s trading cards will include autographs, game-used jerseys and inscriptions. Dybantsa is ...

The Wizards need big men, but trading Kelly Olynyk to the Spurs right after getting him makes sense for several reasons.

Dybantsa, 18, is a top candidate to become the No. 1 pick in the 2026 NBA Draft. The partnership starts immediately, ...

An all-time online sales record for sports and trading card transactions was set in June, with more than $305 million spent ...

Dakota Peters had never heard of Whatnot. In 2021, she got hooked and started a company that brought in just over $1 million ...

MLW has announced an exclusive trading card partnership with Panini. The agreement sees the entertainment collectibles juggernaut become the exclusive trading card, memorabilia, and collectible ...

A nearly year-old initiative to sell tennis players' trading cards is generating vital extra income for lower earners ...

According to ESPN, the $2.5 million is the most paid for a Jordan rookie card — signed or unsigned — and the third-highest ...