Kanye owns the Yeezy apparel line outright 100%. During his time partnering with Adidas, he earned a royalty on every dollar ...

Liverpool’s latest deal is expected to be worth a similar amount to their nearest rivals who include Manchester City and ...

The German sports company is "pushing the edges" of the heritage-based subbrand with the new marketing initiative.

In an eye-catching teal colour, it is intended to be a throwback to the 1980s, with striped trim and an adidas originals trefoil logo, as well as a retro Liverpool crest. Join our new WhatsApp ...

Adidas has been able to gain market share while Nike’s dwindles thanks to the success of its Samba and Gazelle retro sneaker revivals, but it’s looking for new sources of growth.

According to Dunne, adidas CEO Bjørn Gulden spoke about the brand’s product pipeline, and during the live webcast flashed partially obscured images of new adidas shoes. As you can see in the ...

A central focus of the weekend was the adidas Superstar, a silhouette that has transcended sports to become a global streetwear staple. To honor its legacy, adidas created interactive spaces where ...

making the partnership a natural fit for Kansas and Adidas. Kansas fans will get their first glimpse of the new uniforms and shoes when the Jayhawks hit the court at Allen Fieldhouse against ...

Gregg Evans explained one theory as to the August start date in an in-depth article for The Athletic examining the particulars of Liverpool’s new deal with Adidas. He outlined: ‘It’s likely ...

Adidas will use its new-look badge on at least two out of the three new shirts for the 2025/26 season. The new badge is larger and does not include the word ‘Adidas’. Sponsor Standard ...