The largest insurer in California has scrapped its plan to air a commercial during the largest TV broadcast of the year.

As the company faces criticism for its decision last year to not renew insurance policies for 72,000 property owners in California, State Farm has nixed plans to run a commercial during this year ...

State Farm, long a stalwart of Super Bowl advertising, announced it was pulling an ad from next month's big game.

State Farm is canceling a planned commercial by the insurance giant set ... State Farm has in recent years stopped offering new home insurance policies in California amid surging costs from ...

State Farm has decided to pull its Super Bowl commercial and instead focus on supporting Los Angeles residents impacted by ...

It's unclear how the Super Bowl will otherwise be impacted by the devastating wildfires still raging across Los Angeles ...

State Farm has abandoned its plan to air a commercial during the upcoming Super Bowl ... In 2023, State Farm announced it would no longer provide home insurance to new California customers because of ...

And amid the outrage, State Farm has abandoned its plan to run a commercial during Super Bowl LIX, which takes place on February 9 at Caesars Superdome in New Orleans. Reports earlier this year ...

California's largest insurer said it won’t run a commercial during the Super Bowl, saying it must help its customers first. The optics matter too, since many homeowner policies were canceled before ...