Kobe Bryant's basketball shoes have long been a prestigious prize in the basketball world. Their rarity, price, ...

Premier League leader Liverpool is reuniting with Adidas as its uniform supplier for the first time in 13 years, starting ...

Jennings ran the fastest 100-meter dash in New Jersey history. Now, the Arkansas pledge is a Nike-sponsored athlete.

Despite a heroic effort from star freshman Tre Johnson, Texas basketball (16-12, 5-10 SEC) fell 86-81 in overtime Wednesday at Arkansas. Now, the Longhorns return to Austin to face Georgia ...

After Sunday's bad loss, South Carolina women's basketball picked up a big win over Arkansas on Thursday, its second to last regular season home game.

COLUMBIA — South Carolina women's basketball erased the pain of Sunday and restarted its success in Colonial Life Arena with a 95-55 win over Arkansas on Thursday. Five different players from ...

Augmented reality (AR) headsets have evolved significantly in 2025, offering enhanced hardware, refined user experiences, and growing software ecosystems. While AR has long been a futuristic ...

The reality star announced on Tuesday that she’s partnering with Nike to launch an all-new brand: NikeSkims. With the tagline “Designed to Sculpt; Engineered to Perform,” the partnership is ...

Nike is in a slump. Sales are down, its stock has lost more than a quarter of its value over the past year and its new CEO needs some help turning around the aging athletic company. Enter Kim ...

By Jacob Gallagher More than 40 years ago, Michael Jordan helped Nike become the name in basketball sneakers. Today it’s betting that Kim Kardashian can help it do the same for women’s activewear.