How a match-winning shot from 19-year-old college basketball player Michael Jordan "changed the world" of sports endorsements.

April 1 marks the 40th anniversary of the first Air Jordans — a collaboration between Michael Jordan and Nike once banned by the NBA.

Nike’s LeBron 21 Prime 93 Diamond Turf takes us from Primetime to Showtime paying homage to two of the best to best to ever ...

The Jumpman Label is dropping a low-top version of the popular "Rust Pink" Air Jordan 1 colourway in 2025. The Air Jordan 1 ...

Justin Timberlake is combining his love for sneakers and the fairway with a super limited edition of one of Nike ‘s top golf ...

Devin Booker, Kevin Durant, Jason Kidd and Chris Paul, all current or former Suns players, are among those who have been Nike signature shoe athletes, which involves a line of shoes with various ...

On March 29, 1982 the man who would become Air Jordan was a 19-year ... Vaccaro convinced his bosses at Nike to spend the entire annual endorsement budget on a 21-year-old Jordan He recalls ...

Nike's turnaround strategy shows progress in inventory and product mix, but high valuation and growth risks persist. See why ...

The story was popularised in 2023 film Air ... Nike's offer to Jordan in 1984 included a guaranteed $250,000 a year for five years, plus a stake in his own line of merchandise. It would make the ...

Turning to sportswear, our life's largest icons, NIKE and Jordan Streetwear, are in different states of transition. With Air Force 1 ... EBIT declined 21% on a reported basis.