The AJ40 launch marks the "culminating moment" for the brand's "40 Years of Greatness" campaign, said Sargent. "The strategy on this one was making sure that we're positioning the shoe for the next ...

Pacquiao and his wife were assessed a $55.8 million tax bill, including penalties and interest, for allegedly failing to ...

As the UEFA European Women’s Championship unfolds, we take a look at the top international players driving the brand value of ...

Coach Prime then partnered with rival sportswear company Under Armour in 2009 to release custom shirts, shoes and cleats. However, due to his complicated endorsement history, Sanders’ daughter, ...

Here's how luxury brand collaborations of tennis players redefine success, blending sport, style & influence in the new measure of greatness.

Pro-life influencer Anna Lulis succinctly stated: “Wow. Pro golfer Scottie Scheffler claims God and his family are more important than winning any championship: ‘My faith and my family is what’s most ...

The truth is Plum and Clark are friends and have had a connection ever since Clark broke Plum’s NCAA scoring record her senior year at Iowa. Clark, in fact, even posted a tease back at Plum on Monday, ...

As a new generation of stars reshapes the WNBA’s cultural relevance, players are demanding more than recognition. They’re ...

Flint’s self-proclaimed “GWOT” of boxing on the ups and downs of celebrity and her upcoming fight against Lani Daniels ...

The dynamic world of professional sports often intersects with broader societal concerns, and the recent controversies surrounding Memphis Grizzlies star Ja Morant offer a stark illustration of this ...

Scottie Scheffler won the Open Championship on Sunday, and Nike responded with an ad featuring the golfer and his son.