The AJ40 launch marks the "culminating moment" for the brand's "40 Years of Greatness" campaign, said Sargent. "The strategy on this one was making sure that we're positioning the shoe for the next ...

NIKE's sport-focused Win Now reset shows promise, but weak earnings and high valuation cast doubts on near-term upside.

As the UEFA European Women’s Championship unfolds, we take a look at the top international players driving the brand value of ...

NKE beats on earnings but slumps on revenues as it doubles down on innovation to revive growth and brand strength.

Nike CEO Elliott Hill said in an internal memo that Aaron Cain, a vice president and general manager of Nike's global men's ...

Pacquiao and his wife were assessed a $55.8 million tax bill, including penalties and interest, for allegedly failing to ...

“We also see some anti-US brand sentiment creeping in, which is unhelpful and difficult to resolve.” Shares of Nike, based in Beaverton, Oregon, jumped 15% at the opening bell Friday.

Nike’s shares are rising sharply after saying it plans to shift some of its production away from China.

Nike’s shares are rising sharply after saying it plans to shift some of its production away from China.

KeyBanc Capital Markets’ 2Q25 Footwear Survey found that tariff-related price increases are raising consumer concerns about ...