Nike on Wednesday announced its latest “moonshot”: to help Faith Kipyegon become the first woman to run a mile in under 4 minutes. It’s been more than 70 years since Roger Bannister became the first man to break the 4-minute barrier. In 2023, Kipyegon lowered the women’s world record to 4:07.

At a time when its knack for innovation is in question, Nike on Wednesday announced a project to help Kenyan running superstar Faith Kipyegon do what no woman ever has: run a mile in under four minutes.

Nike Inc. is partnering with world-record runner Faith Kipyegon to help her become the first woman to run a mile in under four minutes, part of the company’s attempt to regain an edge in the running sector.