The Nike Air Zoom Spiridon was the biggest shoe at the 1997 Boston Marathon by a huge margin. It wasn’t the marathon-winning sneaker; while the winners of both the men’s and women’s races ...

Nike Tech tracksuits have taken over the streets on both sides of the Atlantic, with Brit-rap megastar Central Cee currently the global face of the trend. Earlier this year, the platinum-selling ...

For live sports, which prominently feature logos on jerseys, shoes, sports equipment and the stadiums and arenas they play in, calculating the return on the spend includes more than just ad exposure.