Nike hit all the right notes with its timely ad with a green jacket after Rory McIlroy's first Masters win on Sunday.

Some of the most memorable and noteworthy Nike ads related to the golf world were unveiled after Tiger Woods took home a ...

Rory McIlroy has made history. After winning his first Masters on Sunday, McIlroy is now just the sixth player in golf ...

After nearly 30 years on the sidelines, Nike made a return to Super Bowl advertising. The sneaker giant took center stage with an all-star lineup of trailblazing athletes, led by WNBA phenom ...

“Nike’s direct-to-consumer strategy shifted marketing spend away from brand advertising and instead ... catering to the growing womenswear and running market. Competitors took advantage ...

Shortly after Rory McIlroy completed the career grand slam at The Masters, his footwear and apparel sponsor Nike released a ...

Here’s how it works. I’ve been testing the best Nike running shoes for almost a decade and at this point I have used multiple generations of most of the popular lines from the brand ...

Nike is in a major slump ... in the world faces a consumer slowdown and tough competition from upstart running brands like Hoka and On. Customers are changing their behaviors, passing up expensive ...

Nike, one of McIlroy’s biggest promotional partners, were ready with a new ad to celebrate his latest accomplishment. The Swoosh has made a habit of dropping new ads to honor their biggest ...

While Nike has been investing in advertising and innovation, competitors like Adidas and Hoka are gaining mindshare and market share with consumers in the lifestyle and running categories.