Starbucks continues to roll out its latest ... which was the focus of the musical “Not My Name” ad that kicked off the new brand campaign on Jan. 26. Along with writing on cups — a longtime ...

Brian Niccol, Starbucks' CEO, said mobile ordering "chipped away" at the brand's soul ... of the things that veered Starbucks a little bit off was the whole mobile ordering, the COVID situation." ...

Starbucks’ ongoing comeback plan will now include layoffs. CEO Brian Niccol said in a letter Friday that the brand will have “job eliminations and smaller support teams moving forward” as it looks to ...

Dine Brands, the parent company of Applebee’s, IHOP and Fuzzy’s Taco Shop, laid off about 9% of its corporate staff Friday. The layoffs were “part of a strategic plan to better align with current ...

The layoffs impacted different brand teams, offices and departments, and follow comparable sales declines for the Applebee's ...

For a brand that has long posed as something akin to a community space, issuing a “code of conduct”—for customers—sounds a little off key. But Starbucks’s recent decision to lay down ...

Starbucks is in the midst of a turnaround plan that is intended to increase foot traffic at its stores. The company's brand still holds tremendous value. Though it's already one of the world’s largest ...

The mega coffee chain debuted a brand new Refresher flavor ... the latter showcases a classic Starbucks Cold Brew infused with vanilla syrup and topped off with hazelnut cream cold foam and ...

From the price of menu items and available merchandise to tipping and earning rewards, you might be surprised by the ...

The reintroduction of Starbucks' 'buy something or leave' should be seen in the context of a dramatic shift in the global coffee industry, writes Adam Maguire.

Amid higher costs, longer wait times, and waning sales, Starbucks is ready for a brand refresh ... the things that veered Starbucks a little bit off was the whole mobile ordering, the COVID ...