Flying a few hundred feet above the streets and shores of Daytona Beach, the Goodyear Blimp draws a crowd. Onlookers stare and point. Drivers pull over for better looks, snapping pictures, recording videos and trying to line up the perfect selfie.

The Goodyear Blimp, celebrating its 100th year, will soar 1,500 feet above Daytona International Speedway during the Daytona 500 on Sunday.

The Goodyear Blimp is celebrating its 100th anniversary, but getting a ride on the iconic airship isn’t easy. Here’s how you can secure a rare seat aboard the blimp.