When a growing, women-owned natural beauty and cosmetics manufacturer wanted to accelerate its growth, it partnered with ...

This year's makeup trends focus on natural beauty, bold eyes, and glossy lips, while outdated styles like heavy contouring ...

Before Huda Kattan was the founder of her eponymous line, Huda Beauty, she was a makeup artist and beauty blogger. Growing up ...

Johansson adds that it took a while to get the shade range of the Tinted Lip Oasis “perfect,” especially as she is a lip ...

Use light, targeted application on the areas with minimal product to keep your makeup looking as natural as possible.” “This medium-coverage foundation is clinically proven to last for a ...

Filipino clean beauty brand Pure Culture’s cult-favorite product, Bulgarian Rose Sublime Serum, recently won the prestigious ...

When Laura Geller spills mature skin makeup tips, we listen. The makeup artist and founder of Laura Geller Beauty often helps ...

They call it foundation for a reason. Sure, a solid skincare routine starts pre-makeup. However, the foundation lays the base ...

Alchemy Ingredients are delighted to launch Elastoblur, a new natural ingredient to deliver a soft-focus effect to the skin - ...

A writer attempts the TikTok-viral "no mascara" makeup look, skipping the dark lashes in favor of a lighter, more minimalist ...

OXFORD, Miss. – Over 30 years of scientific discovery and consumer advocacy, the National Center for Natural Products ...