The financial services industry has long grappled with the challenge of delivering truly personalized customer experiences ...

At the heart of this transformation was Saurabh Mittal's visionary approach to cross-channel measurement and attribution.

Prioritizing your people and organizational culture is more important than ever, especially as leaders navigate changing ...

Apple’s forthcoming iPhone 17 lineup is expected to see a modest increase in cost. In India, the standard model may be ...

Strategy involves placing a bet on a desired outcome—often shaped by uncertain customer behavior—and building a logical, testable theory for how the company will achieve competitive advantage.