Pepsi trucks were overturned and set on fire, bombs were hurled at the offices, and staff faced death threats. At one point, ...

Nigeria’s beverage market is a battlefield where brands fight fiercely for consumer attention and loyalty. With a population of over 200 million people, the country offers a lucrative but highly ...

In just over two years, Reliance Consumer has revived the 1980s cola brand and turned into a ₹1,000 crore business. But with ...

Remember the Super Bowl like a month ago? The game was a blowout, but if you’re like me, you saw the Poppi commercial and ...

PepsiCo announced their acquisition of Poppi for $1.95 billion on March 17. The acquisition includes $300 million of ...

Greg Lyons, who served as chief marketing officer for PepsiCo North American Beverages for more than eight years, is ...

Mark Kirkham, a 14-year company veteran, is taking over the role long held by Greg Lyons as PepsiCo ramps up a focus on ...

Wait, was Mello Yello actually discontinued or can you still find it out there? It turns out that the brand is not as dead as ...

"So thick it stands up to the straw," says Who drummer Keith Moon in this 1967 commercial jingle before yelling, "Great Shakes." ...

Then there was the aftermath of Dasani’s “initial launch” in the U.K. In March of 2004, major British news corporations began ...

As Parade reported in January, Slice soda is making a triumphant comeback and has landed in Costco! The fruit-flavored 80s ...

NewJeans also shared behind-the-scenes collage videos filmed with disposable cameras and camcorders, capturing candid and intimate moments. These extra elements added emotional depth to the ad and ...