An award-winning director, he created ads for brands like Diet Pepsi (starring Michael J. Fox) by bringing a Hollywood sensibility to the small screen.

Fifty years after Pepsi invited soda drinkers to determine which cola was the best through a taste test, the matchup is back, ...

Following Trump's lead, organizations including Walmart, Lowe’s and Meta have announced they would scale back their ...

A proclamation by Gov. Josh Shapiro, marks April 9 to 15 as Volunteer Firefighter Recognition Week in Pennsylvania, honoring the men and women who selflessly serve their communities as volunteer ...

Fox News is making an aggressive bid to capture ad dollars that might normally go to ABC, CBS and NBC, citing growing ratings ...

The cola universe in India is about to get its fizz back—this time with a hefty dose of nostalgia. Reliance Industries ...

Simple yet effective, this ad is another prime example of subverting expectations. While typically sports branding ads sell ...

Rev. Al Sharpton called out PepsiCo CEO Ramon Laguarta over the company’s decision to back away from its diversity program in ...

Diet Coke has a link with the future king of the United Kingdom as Prince William played a part in execs' thinking behind the ...

The Rev. Al Sharpton is giving PepsiCo three weeks to meet with him — or suffer a boycott — to discuss reversing the company’s recent move to do away with its diversity, equity and inclusion ...

U.S. sales volume of Coca-Cola branded sodas slid 14% between 2010 and 2023, according to the most recent annual data from ...

Coca-Cola is reintroducing its iconic personalized bottle campaign, leveraging nostalgia and social media to expand its reach ...