Creator and influencer trends brand marketers need to know about right now
State Farm teams up with Kai Cenat, Pepsi and JetBlue tap into comedian Sabrina Brier’s TikTok skit series—and more.
What’s next for dirty soda—how big brands and restaurants are responding to the viral trend
The dirty soda phenomenon is bubbling out of Utah and into the straws of the nation’s biggest brands, including soda giants and restaurateurs who see the trend as a lucrative path to young consumers.
Pregnant Kylie Kelce Is Drinking for 2 as She Downs a Keg of Liquid Death in Hilarious New Ad
Pregnant Kylie Kelce is drinking for two as she downs a keg of Liquid Death water in a hilarious new ad. The podcaster is ...
PepsiCo buys prebiotic soda brand Poppi to gain a foothold in functional drinks
Allison Ellsworth, the co-founder of Austin, Texas-based Poppi, said the combination with PepsiCo will expand Poppi’s reach.
JuJu Watkins, Cooper Flagg, Paige Bueckers Star In Gatorade's NCAA Tournament Commercial
With the NCAA Tournaments for men's and women's college basketball about to tip off, Gatorade has released a new commercial that features USC Trojans star JuJu ...
FOX 4 News Dallas-Fort Worth on MSN14h
PepsiCo buys viral 'healthier' soda brand Poppi in nearly $2 billion deal
The BriefPepsiCo is acquiring Poppi, a North Texas-founded prebiotic soda brand, in a nearly $2 billion deal.Poppi—known for ...
Marketing Dive16h
Coke Zero Sugar applauds sports fans’ hard work in March Madness campaign
The brand is extending its “Best Coke Ever?” platform with an effort spanning TV, out-of-home, experiential and a Coke Zero Sugar Thirsty Fan Cam.