Before digital marketing became the norm, there was arguably more room for complex, creative and daring image-making.

Many big brands that fill the shelves of your local grocery store have faced a challenge in recent years: figuring out how to ...

Drinking soda every day isn’t great for your brain, either. Paulvin says high blood-sugar levels, which soda can cause, lead ...

U.S. sales volume of Coca-Cola branded sodas slid 14% between 2010 and 2023, according to the most recent annual data from ...

Pepsi trucks were overturned and set on fire, bombs were hurled at the offices, and staff faced death threats. At one point, ...

PepsiCo in the announcement highlighted several of Kirkham’s past wins, such as leading a well-received rebrand for Pepsi in international markets and an iteration of the soft drink’s famous Pepsi ...

Katie Donnell, from Florida in the US, was known to take a caffeine supplement alongside three energy drinks per day, as well as the occasional coffee, to help her get through her workouts.

NBA star Stephen Curry is teaming up with former First Lady Michelle Obama to launch a “healthier” sports hydration drink that promises to contain less sugar and sodium than standard sports ...

Coke was classic, Pepsi was cool — and both were unapologetically ... Twenty years ago, “functional beverages” meant protein shakes and sports drinks, stuff designed for bodybuilders ...

She returns them to Seon-u. Then, she orders an Iced Vanilla Latte— the Chairman’s usual drink. Yeom-su asks Deok-hui to leave after finishing her drink, but Deok-hui presses her foot against ...

and Pepsi No-Sugar. Industry executives mention that this is the first time their Indian units have introduced diet and light drinks at this price point, according to a report by The Economic Times.

That eye-popping price tag is a drop in the bucket for Pepsi, which has some $20 billion in earnings annually. But it’s a huge deal for emerging food and drink brands and their founders.