Ehrlich — whose Pirate's Booty brand is now owned by The Hershey Company — allegedly grew confrontational when Sea Cliff staffers refused to comply, requiring police to intervene. "Village ...

Officials say the founder of the Pirate’s Booty snack line baselessly declared himself mayor of the small Long Island village of Sea Cliff. The village said Robert Ehrlich and a small entourage ...

The founder of Pirate’s Booty Snacks lost his chaotic bid for mayor of a tiny New York community after he claimed he was the village leader and had the authority to replace the entire local ...

It all started last Monday, when Robert Ehrlich, the founder of Pirate’s Booty Snacks, marched into the Village Hall in Sea Cliff (pop. 5,000) and announced that he was now the mayor.