With only four albums (and dozens of unreleased tracks leaked online), Carti has emerged as a fan favorite out of the Atlanta trap scene. He also founded record label and Hip Hop collective Opium, ...

Poon Wung, a jolly man, "sleek and fat," was the owner of the laundromat, a front for a “hop hung,” or opium den. Inside the shack’s front door was an empty room, and a curtain hiding the ...

Ken Carson makes a thunderous return with More Chaos, his fourth studio album and the latest release under Playboi Carti’s Opium label, following Carti’s chart-topping MUSIC. Touted as one of ...

On April 5, 2025, Pelle Pelle unveiled its new collection with Playboi Carti's Opium. The post shared on Instagram was captioned: “SORRY 4 THE WAIT! Pelle Pelle is honored to unveil our highly ...

(The Come Up Show / Flickr) I too, for lack of better phrasing, was a victim of the Opium epidemic that afflicts many Gen Zers today. I was swept away in 2019 when Playboi Carti started his Opium ...

Playboi Carti has always been a pivotal yet polarizing figure in the hip-hop world. Best known for his distinct vocal tone and adventurous musical pursuits, Carti’s discography has been widely ...

Playboi Carti's frequent collaborator DJ Swamp Izzo recently shared that Carti was making changes to the shuffle of his latest album, I Am Music, up until its final release. The album, which was ...

In one of the most natural partnerships in recent memory, Playboi Carti’s Opium has linked up with Pelle Pelle for a collaboration that’s sure to further extend MUSIC’s dominance.

It’s fucking nuts if you think about it. Mold of Playboi Carti’s Opium Belt Buckle (2024) We made two belt buckles for Carti. One said “YVL” and one said “Opium.” The final belt buckle ...

One new-school, streaming-era approach has major stars dropping albums with little to no advance notice, as when Kendrick Lamar dropped GNX with no warning in December, or when Playboi Carti released ...

Playboi Carti’s “I Am Music” shattered streaming records of the year so far, and his Opium label has evolved into an aesthetic that has influenced fashion, culture and artistic identity. Isaac Vergun, ...