You have invested time, effort, and resources into developing a new product, and you are proud of it! Now, the next challenge is making sure your target audience knows about it. The market today is ...

Are you ready to launch your first paid product but feeling nervous ... leverage social media marketing and deliver excellent customer experience.

Whether planning a product launch, managing a construction project, or coordinating a marketing campaign, it’s easy to get ...

A product launch success determines 81% of a drug ... they can make considerable savings on marketing budgets.” According to Hale, the number of available resources should not be the primary ...

When you spend time marketing your product or program while you're actively developing, you ensure that you'll have an audience ready to listen when you're ready to launch. Launching something without ...

Top YouTuber MrBeast is embroiled in controversy right now and is launching new products. That might be a smart idea.

The launch of Snickers Pecan at Circle K stores has driven high incremental sales and contributed sig­nificantly to category growth.

Similarly, every company has a strategy until they launch a product into the marketplace. The marketplace punches back hard, and it's a brutal dose of reality to even the best laid strategic plan.

Meghan Markle finally launched her highly-anticipated lifestyle brand, As Ever, weeks after the release of her Netflix show.

The new marketing campaign supports the launch of a spring beer called Cold Snap ... ties into Facebook is a smart move for Sam Adams to get the word out about its new product through a combination of ...