While violet hits your eye with a specific wavelength, purple only exists in your perception — a clever construct built from ...

Let’s face it: lately, we’ve all been freaking out a little about artificial food dye. Whether we’re pouring over lists of foods containing now-banned Red Dye No. 3 (maraschino cherries? Swedish fish?

Scientists have revealed that purple, a popular color often associated with royalty, is fake. A figment of our imaginations.

Popular Mechanics reports that purple is a “pigment of your imagination”: The human eye doesn’t actually see purple.

Scientists have detailed the one popular color that doesn't 'exist' and the strange reason why we still see it.