The skin-care and beauty community is no exception to this, and among these trends, one that has dominated over the last few years is the "clean girl" aesthetic, which has amassed over two million ...

Today, it's all about the 'clean girl' aesthetic—one that exudes sophistication, simplicity and a sense of natural radiance. This style, which emphasises minimalism and timeless beauty ...

In case you may have missed it in the sea of ‘clean girls’, ‘that girls’ and ... with me/a day in the life of” videos showcase an aesthetic that is preened, soft and overwhelmingly ...