Brands can now sell physical products within their virtual Roblox experiences and link real-world products with digital items ...

Roblox built its fashion audience by selling digital Gucci and Burberry bags. Now, you can buy physical clothes and beauty products without leaving the platform — starting with Fenty Beauty.

In 2024, Gamefam — a Gen Z-focused metaverse media company — announced it had surpassed 2.7 billion brand engagements across its Roblox and Fortnite campaigns. Given the runaway success of ...

The publisher of the wildly popular online game Fortnite says Apple rejected its submission of the game to the iOS App Store.In a post on X on Friday, Epic Games said, "Apple has blocked our Fortnite ...

Roblox is diversifying its revenue streams into areas like real-world commerce and ads as it aims to capture 10% of the $180 ...

Urban Outfitters (UO) has launched UO Haul, a multi-stage campaign designed to support students decorating a dorm room for ...

Offline is a new offering that functions as a matchmaking partner between brands and their database of micro-communities.

They’re turning doomscrolling into dollars. Gen Z — the generation glued to their screens for nearly seven hours a day — has found a way to cash in on their scroll time: selling their ...

Fenty Beauty is among the companies testing new ways to merge virtual and physical shopping experiences to produce sales.

Featuring “lounge-style” in-store installations, the retailer is partnering with brands to foster discovery, specifically for Gen Z. Nike is ... appeared in the Retail Dive: Operations ...