Roblox's stock surges on growth and cash flow improvements, but slowing growth and cost concerns may pressure valuation.

Offline is a new offering that functions as a matchmaking partner between brands and their database of micro-communities.

Las Vegas casinos are using nightclubs, sports betting and flashy slot machines to attract and retain consumers who may be ...

Urban Outfitters (UO) has launched UO Haul, a multi-stage campaign designed to support students decorating a dorm room for ...

The crossover Gen Z didn’t see comingRoblox and The Weeknd had fans thinking they would get music—they got an experience ...

Brands can now sell physical products within their virtual Roblox experiences and link real-world products with digital items ...

Roblox built its fashion audience by selling digital Gucci and Burberry bags. Now, you can buy physical clothes and beauty products without leaving the platform — starting with Fenty Beauty.

Roblox has 85 million daily users, and its PR team likes to say that 61 percent of them are age 13 or older. “Reaching Gen Z and Alpha requires more than just traditional marketing — it takes ...

With members of Gen Z now firmly entrenched as consumers in their own right with autonomous purchasing power, brands across various retail verticals must adapt to this generation’s unique customer ...

Gen Z has emerged as both the most supportive and hostile generation toward President Trump, thanks to a dramatic gender gap, a new poll found. In a considerable split between the sexes ...

New data out of Yale’s Youth Poll broke the internet last week when it revealed a partisan split within Gen Z. Given a generic Democrat vs. Republican ballot for 2026, respondents ages 18-21 ...