A sales letter is a low-cost selling tool; in fact, an email version is one of the most cost-effective ways to reach customers. A good letter by itself may be enough to get the message across.

Yesterday, in "World's Worst Sales Letter," I posted what I believe to be one of the worst direct mail pieces in existence. I've never written sales letters for real estate companies, but here ...

Sales letters advertising your product can lead to a fat bank account or an empty wallet. The difference is how the letter is written. Writing sales copy takes practice and talent. As you become ...

Here are 10 tips for building your own successful sales letter. 1. Consider headlines and photos. If you want your letter to appear businesslike or highly personal, I suggest that you not use a ...

Like most forms of writing, crafting compelling sales letters requires practice. Once you've started your letter with an attention-grabbing introduction and summarized an offer in the body, you ...

Is your company using VSL's to boost sales? If not, you're missing out on one of the Internets most effective conversion techniques. Here's 10 Tips to creating powerful Video Sales Letters.eck ...

This article is written by Jason Capital, best-selling author of “Higher Status,” ...

Think of the following six points as a kind of “Sales Letter Writing 101.” These are the six components that legendary ad copywriter Robert Collier believed to be the basis of every great ...