Campaign aims to make electronics last longer to save money and the planet E-waste is the fastest-growing waste stream in the world, with Chromebooks as the poster child.

According to Palmer, the organization’s president, We Save The World’s initial goal is to reach 110,000 Eco-Heroes, which is an estimated 0.25% of the US population of youths aged 8 to 18.

A 30-second version of "Save the Planet" launches on TV today, as well as on Dodge brand's Instagram, Facebook and digital media channels.