A modern redesign of the iconic Texas Longhorns logo is dividing fans over tradition vs. innovation in Texas’ branding ...

"It's definitely our brand of basketball," Lee said of a defensive effort that advances Texas (34-3) into an Elite Eight matchup Monday with TCU (34-3). Unable to build more than an eight-point ...

fracking operations in the US have been linked to ethane exports to Europe through major petrochemical companies and on to globally recognised brands. More specifically, these petrochemicals come from ...

Find out how many jobs are affected and what's next for the iconic Texas brand in this story. The parent company of a longtime Fort Worth clothing company is laying off employees as it prepares to ...

For that, Texas industry leaders are hopeful. Donald Short runs New Artisan Distillery in Dallas where his team produces botanical-based gin, vodka and bourbon on the brand name Roxor. “For our ...

Two Austin brothers developed the cooler brand “out of frustration” after they saw other coolers couldn’t “last in the relentless Texas heat,” according to its website. It has since ...

The website also divulges the personal information of employees of Elon Musk's Department of Government Efficiency, including one with ties to Texas. But some of the people listed on the website ...

Several years ago, while preparing for one of our brand management classes at Dhaka University, we searched for a suitable example of a brand that significantly contributes to a country's GDP.

Can Anyone Stop the Beef? In our 2023 Ultimate Texas Brand Bracket, Whataburger made it to the Final Four without facing any real challenge. (It was eliminated by the eventual winner, H-E-B.) ...

And in 2025, an official from the country who gifted America the statue has asked for it back—the latest sign that America, the brand, is becoming toxic. A French Member of European Parliament ...