News

Why thousands of fans camped outside Westfield for viral Korean beauty store opening: Get to know the brand
The UK's number one Korean beauty retailer, PURESEOUL, has just opened up its eighth brick and mortar in Westfield Stratford, London [Thursday 10 April] – and proving that the hype is well and truly ...
Yes, there’s a major difference between Korean and American sunscreens. Here are the 4 key things you need to know
Korean beauty sunscreens from brands like Laneige, Innisfree and Round Lab are growing in popularity. Learn why these ...
Your 10-step Korean skincare routine could change with tariffs
The beauty stores in Manhattan’s Koreatown are packed, even on a rainy Tuesday afternoon. But this time, an associate that ...
Korea JoongAng Daily3d
Explainer: Americans are hoarding Korean sunscreen. Should they?
Korean cosmetics face U.S. pullbacks and price hikes over FDA regulations and rising tariffs, sparking panic buying. Though ...
The New York Times4d
The Best Sunscreens for Your Face
This sunscreen is a great choice for people who want a less-expensive hydrating option that won’t leave a white cast. It’s thick yet blends smoothly. Black Girl Sunscreen SPF 30 has a nice ...