Several different calls-to-action around Sephora stores encouraged consumers to mobilize their loyalty card by driving traffic to a mobile site. When consumers visited the mobile site, a landing ...

Sephora and Starbucks’ exemplary mobile ... Additionally, many shoppers appreciate having the option to purchase gift cards with loyalty points accumulated from their credit card accounts.

Sephora, the beauty retailer, has put compelling experiences at the heart of its customer loyalty program, which is known as Beauty Insider. Sephora’s loyalty program, known as “Beauty Insider”, ...

Sephora previewed the 2016 birthday gift for members of its Beauty Insider rewards program on Snapchat yesterday, driving further interest in loyalty memberships. The beauty giant is drumming up New ...