Luca Brinkhues, CEO of GROW HQ, a german agency specializing in webinars and Video Sales Letters for leading personal brands ...

HVAC businesses don’t compete on services—they compete on meaning.  Here’s how one contractor stopped looking like a clone ...

No Logo extends Antenna ... when researching new products and services. Meanwhile, LinkedIn reports that 80% of B2B marketers engaging in influencer marketing say it improves brand credibility ...

Humanizing your financial services brand requires more than financial education—it requires emotional fluency.

Capella Hotels, the Singapore-based group, may be solving luxury hospitality’s toughest equation: maintaining intimacy while ...

MEDVi, an online hub for GLP-1 drugs, wants you to know that it's "serious" about helping you lose weight. According to its ...

Awards and content licensing for publishers. Michelle Myers of Wrights Media explains why licensing can be most profitable ...

A federal Crown corporation paid more than $330,000 to an outside marketing firm to rebrand a planned passenger rail project ...

The Marketing Response: Services marketing professionals must determine how to ... and the physical environment in which the business operates. With promotions, a logo symbol can offer a sense of ...

A tram system with carriages and waiting areas designed to ensure women's safety is among the projects by students at the ...

Key Takeaways AI Magicx emerges as a strong rival to ChatGPT with its all-in-one content creation platform.The tool combines ...

Branding is traditionally associated with large corporations that invest heavily in marketing and visual identity. However, ...