A team of scientists in California say they have discovered a new color they named olo, but you can't see the "most intense teal" with the naked eye.

Move over Pantone, a group of scientists said they have found a new color that very few, make that extremely few, people have ...

U.S. health agencies announced that the food industry will begin "phasing out" eight artificial food dyes in the coming years ...

Nature’s natural colors can be breathtaking. Tropical birds are famous for their brightly colored feathers, and many fish ...

We checked the labels of mass-produced popular grocery items and found the dyes in dozens of foods you may have in your pantry right now.

The color “olo” can’t be found on a Pantone color chart. It can be experienced only in a cramped 9-by-13 room in Northern ...

The color, dubbed olo, is described as an intensely saturated teal. Researchers say it might have applications in ...

Turning to the ‘new colour’ itself, it has been named ‘Olo’. This also has a hidden meaning, as researchers named it after ...

These Iconic Plants Are Suited To Our Climate, Making Them Perfectly At Home Here.

Olo is described as a "new color" that scientists argue they’ve enabled people to see – one that doesn’t resemble anything in ...

It turns out that one of the colors we see in the world every single day is actually just a pigment of our imagination — er, sorry, figment of our imagination. Scientists say it's a sort of collective ...

On hearing the word sky, a blue sheet appears in front of the eyes. But have you ever wondered why the sky is blue? And when everything looks black from space, why does the sky look blue from the ...