Take Skittles. For the past two years, the brand has decided to strip color from its candy shells because there's only "one rainbow" during Pride month. It's a strange gesture of respect ...

Skittles are a Mars brand that makes sweets – the most impulsive of impulse purchases. Figure 1: A pack of Skittles People only pick up sweets in supermarkets if the brand is top of mind (Mental ...

After three straight years as a Super Bowl advertiser, Skittles faced a daunting challenge in 2018. How could the brand, an official NFL sponsor, be as big a presence in and around the Super Bowl ...

From watermelon Sour Patch ... dang freeze dried Skittles ☠️☠️☠️” while others commented, “Sounds so fun 🤩” Personally, I’ll ...