Investopedia / Paige McLaughlin Social media marketing (also known as digital marketing and e-marketing) is the use of social media—the platforms on which users build social networks and share ...

In the past, polished, high-budget marketing campaigns ruled the social media landscape. Today, authenticity is king. The hypercurated, flawless aesthetic of traditional advertising is being ...

Social media influencers (SMIs) pose psychological, health and security risks and need tighter regulation, a new study finds. SMIs have revolutionized marketing, shaping consumer behavior ...

Insights drawn from social media have limitless applications for driving marketing strategy and tactics. Below are four marketing applications that best leverage the power of the social Web and ...