PepsiCo’s Poppi acquisition proves just how rewarding disrupting traditional categories and building a strong brand can be, even in highly competitive spaces.

PepsiCo said Monday it’s acquiring the prebiotic soda brand Poppi for $1.95 billion. The acquisition gives PepsiCo a fast-growing brand in the popular functional beverage category.

PepsiCo on Monday announced that it has entered into a definitive agreement to acquire prebiotic soda brand poppi for $1.95 billion, including $300 million of anticipated cash tax benefits for a net purchase price of $1.65 billion.