South Carolina basketball alum AJ Lawson has had his best professional season to date, and on Friday, he earned a new deal.

Coach Geno Auriemma and the UConn Huskies won the women's basketball national championship on Sunday with an 82-59 win over the South Carolina Gamecocks.

Following Connecticut’s NCAA Championship victory, where the Huskies managed to turn over top-seeded UCLA, beating them 85-51 ...

Recognizable brands. All-time great players. Legendary coaches. College basketball's most valuable programs in 2025 all have one thing in common —they're marketable and generate expansive revenue.