A shakeup to the Starbucks rewards program for customers using their own cups is the latest change under CEO Brian Niccol.

Loyalty isn’t love, it’s utility, habit and frictionless design, and it’s time marketers built programs that reflect that ...

Investing in turnaround stocks implies that problems are solvable ... and more on the intangibles like the brand and customer satisfaction. Starbucks' turnaround will take time and come at ...

Starbucks (NASDAQ: SBUX) held its first-quarter fiscal year 2025 earnings conference call. The call marked an important checkpoint in new CEO Brian Niccol's "Back to Starbucks" turnaround strategy, ...

These labour issues have added another ... order fulfillment while enhancing customer satisfaction. Niccol, known in the industry as a “Mr. Fix-It” for struggling brands, has highlighted the need to ...

Coffee enthusiasts and Frappuccino fans across America are bracing for significant changes as Starbucks announces ... both critical factors in customer satisfaction. On the other hand, removing ...

There’s a gap in financial, employee, and customer satisfaction metrics in those juxtaposed ... Even when an unexpected order bogs the process, Starbucks can recover. Yet where it ran into problems ...

Starbucks' decision to reverse its open-door policy and limit restroom access to paying customers is a significant move in the company’s broader strategy to improve customer satisfaction and create a ...

Brian Niccol's turnaround initiatives include reprioritizing North America and customer satisfaction, while improving the Starbucks experience ... Niccol needs to solve problems across three ...

The four-part “Back to Starbucks” turnaround plan outlined by new CEO ... coffeehouse chain also wants to complete orders in four minutes or less to boost customer satisfaction and throughput, ...