A Minecraft Movie director Jared Hess says the pic has taken on a life of its own."Once the marketing over the last couple of months really started to kick into gear, and people just really zeroed in on funny quotes in the materials that resonated,

"My wife and daughters were like, 'Elliot! Be quiet! We're so sick,' because he was quoting 'chicken jockey' all the time… but had no clue that it would then evolve into what's been happening at theaters,

It's the now-immortal line uttered by Jack Black's character Steve in "A Minecraft Movie," and it's the moment where theater audiences have been losing their collective minds. Viral videos show crowds — mostly comprised of young teenage boys — erupting into chaos at the moment,